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Now, China's door and window accessories hardware has entered a virtuous cycle of high quality, superior price and survival of the fittest. With the expert index, the door and window hardware industry is carrying out a new round of shuffling, the survival of the fittest. On the one hand, the doors and windows hardware enterprises will pay more attention to enhance the added value of products by improving product innovation ability; on the other hand, doors and windows hardware enterprises urgently need to elaborate the management to offset the impact of cost increase on the profitability of enterprises. These two factors make manufacturing enterprises pay more attention to information construction, and at the same time, put forward higher requirements for information manufacturers' products, implementation and services. This will inevitably lead to the survival of the manufacturing industry and the survival of the fittest. In order to realize the sustainable development, the hardware enterprises must carry out the product innovation, the management innovation and the service innovation.
Doors and windows hardware industry is a relatively traditional industry. But with the rapid progress of science and technology, digitalization, networking and information technology are increasingly integrated into people's daily life. Consumers' values and lifestyles are constantly changing. The change of new competitive situation will inevitably accelerate the iteration speed of hardware products. At this time, the innovation of the product will become an important way to maintain the vitality of the door and window enterprises and to be invincible in the cruel market. On the other hand, on the basis of continuous improvement and improvement of living standards and living conditions, people put forward higher requirements for the quality of life. Intelligent and humanized doors and windows products came into being. But now people pursue this lazy way of life, like the life change brought by the development of science and technology, and will also make the intelligent door and window industry rise rapidly.
Innovation is not only the innovation of the product itself, including product concepts and marketing channels, but also to seek new changes. There is an exciting concept behind every innovative product, but the manufacturer should understand that the concept of product is not the same as the communication slogan. The communication slogan is based on the concept of product, which is the language of direct communication with the consumer, and is oriented by the consumer. In addition to understanding the unmet needs, values and lifestyles of consumers, we should dynamically survey their changing trend, guide consumers' needs, launch forward-looking products and cater to consumers' marketing strategies.
An innovative product with vitality can not only deal with some unsatisfied needs of consumers, but also combine the insight of consumption trends with artistic imagination, and launch a leading product that transcends consumer expectations and brings joy to them. The success of the Apple Corp's product innovation is due to the perfect combination of consumer insight, technological innovation and wisdom, and constantly leading consumers' needs. In the increasingly competitive market, whose product is the best to meet the needs of consumers, who will eventually win the market.
If an enterprise does not take innovation as the driving force for development and does not occupy the technical highland in the industry, it will be faced with the risk of being eliminated at any time. China's door and window hardware industry has to go out of a big and weak predicament, increase investment in research and development, enhance innovation ability, speed up transformation and upgrading, and enhance the research and development of new products, so as to make the technology and technology hard strength that has already been greatly improved become a long board for the development of enterprises. On the basis of consolidating the long board, we can strengthen the comprehensive strength of the enterprise and make up the short board of the bucket, so as to improve the competitiveness of the enterprise and win the development